“Why the iguana?” This is the question I am often asked about the name of my brand, “Iguana’s Secret.” The answer is a story of connection with my roots, my city, and an animal that represents everything my brand and I stand for. I am Marjorie Carriel, the creator and founder of Iguana’s Secret. I am from Guayaquil, Ecuador, a vibrant city full of life. When it came time to choose a symbol for my brand, I wanted something that would identify me and also represent the essence of my city.

Guayaquil is home to three iconic animals: the iguana, the monkey, and the parrot. My mind immediately took me to Seminario Park, a special place in the heart of the city. This park is known for being home to a large population of iguanas, which are a popular tourist attraction. As I watched these fascinating animals, I realized that the iguana was the perfect symbol for my brand. I researched its meaning and discovered that the iguana is a power animal that offers protection and guidance in times of change and transformation.

The iguana also symbolizes resilience, adaptability, and the ability to overcome obstacles. These values ​​resonate deeply with me and my brand. Like the iguana, I have faced challenges and had to adapt to changes along the way. Thus, “Iguana’s Secret” was born, a brand that represents strength, transformation, and connection to my roots.

“The iguana is a constant reminder that we can overcome any obstacle with courage and confidence”.

With Love,

Marjorie